People love their pets and are willing to pay top dollars to get the best products for them. Whether it’s a cat or a dog, the right products always get the highest bid and attention with the customers with the right marketing strategy for the pet products. The global sales for marketing pet products and services have increased by 14 percents to the value of $13 billion dollars. This goes to show that to survive in this industry, one need to market their pet products.

Currently, the US takes the largest share in the pet product industry and with the pet product market predicted to reach a whopping 202.6 billion dollars by 2025 and the demand is on the rise. Pet products and services include everything from their food, shelter, convenience, grooming, and training facilities and other products that ease the stresses faced by pets and their owners. The benefits of having pets have been the driving force behind the success of marketing pet products.

The US Pet Product Market

With over 331 million pets in the United States, it is no surprise that it is the largest market for all things pets including pet products. Even though with upcoming market making a surge in their pet industry, the US market has remained on top as pet owners continue to grow with the innovative marketing of pet products. The market for pet products is a sustainable one as more and more Americans of all ages are keeping pets as companions and humanizing them. Furthermore, major companies are investing hugely in this market, and some top players in the pet products market are companies like:

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• Pet Health and Wellness biggest producers for vaccines for pets and livestock
• Another is the multi-billion dollars section of the industry is the e-commerce and e-tailing that supply pet food and pet products to the doorsteps of pet owners
• Food manufacturing companies and their subsidiaries are known for their brands and innovative creation of pet foods
• Pet specialty stores dominating the pet market with a loyal customer base for trust and reliability
• Wholesale-retailer who offer a wide array of pet product ranging from food to pet care including products from well-known labels, brands with premium formulations.

The Pet Product Market

It doesn’t take much to see that the millennials are the largest buyers of pet care products in the market, and a quick survey on social media platform shows that American will spend on products that speak to them from nail polish to spa beds and even a fully functional dog house mansion to make their beloved pet comfortable. The pet product market is the second largest consumer packaged goods market in terms of e-commerce with online stores like Amazon, Walmart, and PetSmart as the most popular online stores for pet products.

Although brick and mortar stores are the biggest marketers of pet products with total revenue of 317 billion dollars in 2017, consumers survey reports shows that pet owners prefer to shop online of all their pet products and the e-commerce pet care products grew over 3 billion dollars. The growing popularity of e-commerce dependency has changed the marketing pet product in the industry. Despite the booming market of pet products with the online, pet owners still, prefer to have a physical connection when buying their pets products. Stores like PetSmart and PetCo have shown that only 15 percent of pet owners buy their foods from an online store but all that is changing with big brands offers better deals and services to shopping for your pets.

10 great Tips to Marketing Pet Products

Whether you are starting a pet product store or already in one; having the well thought out marketing plan will ensure that your pet product business survives the crowded atmosphere in the industry, grows your client’s base, improves and increases sales, places you and your brand strategy to take your business to the next level. However with an over-saturated industry like the pet industry, what can of marketing strategies that can make you stand out to rake in the sale, keep the clients and enlarge your base?

Some Tips are:

1. Know the Market:

Is not this the first must-know for any good business person? Even though you will always find a spot in the market based on your location and product availability, knowing the kind of animal to cater for will determine the sale and clients that seek your products. For example, a neighborhood of more cats than dogs will definitely see a predominately dog store failing as it doesn’t cater for the right pets. To get this right, take a survey, or better still go for a door to door interactive session with pet owners; this will give you a better idea of the population of the pets in your immediate locality. It will be difficult to compete with existing well established pet product brands on the market, so knowing your strengths and weakness will give you the edge. So focus on the strength and provide the best services you can and success will follow.

2. Determine your Specialty:

Well, you must have heard know your audience everywhere by everyone, but it actually pays to know what you are good at? Are you good at calming harsh pets, training difficult pets, working with disabled animals, working with older dogs and cats or have the Midas touch when working with an impaired pet? Then you should capitalize on these and work a niche for yourself. Pet owner loves their pet. The pet product market is already full of brands that provide everything for everyone, only a unique and special offer will make you different. To announce your products make flyers describing your skills or attend pet conventions or gatherings and hand them over to the owners. Don’t forget to add a contact you can be reached any day and time. Furthermore, by defining your skills, one is able to know the audience they cater for and develop a marketing pet product accordingly.

3. Develop a Marketing Strategy for your Pet Products

Once you have checked out your skills, audience, and market; it is time to sit down and draw a plan that will tie all these three to the next part of the marketing pet product business. A good marketing plan is not an overnight thing, but a well thought out strategy that will solidify your position in the industry. Just to be clear, this is not a one-man ideology, so it is better to employ the services of business consultants in the pet product industry, someone with a sound mind and deep understanding on how the pet industry is functioning and how you can make a lasting imprint on the market. Furthermore, go through all the aspect such as the funding, advertising, location, logo, brand development, and marketing implementation. Also included in your marketing strategy should be all the necessary documents concerning your business to avoid any problems with the law and included on the marketing plan is the goal and how you hope to achieve the set goals.

4. Develop your Brand and Logo

A logo identified your brand, even though, most people start a business without one; it will help to know that a logo will be the marketing point of your brand. Successful brands for existing companies are mostly recognized by their brands, the brand is the mouthpiece that consumers use to recognize the authenticity of the products. In keeping with tradition, a good logo will be the selling point of your idea. One the brand is done, decide on what and who your brand caters for.

Go Tech

We live in the 21st century where our lives are played over the internet and with over 4 billion people online, it will be unwise not to create an online presence for your brand. In fact, the first step is:

5. Design a “killer” Pet Website

What better way than a website that will explain to the general public who and what you do and are? A website is fairly easy to design, but a good website developer will do a better and cleaner job if you want to get a good chunk of the pet product market. Once the website is up, choose a banging name that clients will remember that directly speaks to the pets and their owners. Don’t forget to add your logo to the page. It’s the selling point.

6. Create a pet Blog for the Website

PS: you don’t have the write the contents that go on the site but ensure it is well written and is true to the skills and pet products and services you are trying to offer to your audience. Your blog post should always be about questions pet owners asked regarding their pets or create a how-to blog content that will help pet owners handle and care for their pets better.

7. Make an Online Video

YouTube is the second most visited search engine over the internet with more than 5 billion visits daily and 300 videos uploaded every minute. Before you even start the entire process of marketing pet products for your business, it will help to leverage on YouTube and other social media site to get the word out to pet owners. You can also set up a Facebook page to advertise your pet product before the website is fully functional. The video should relate and explain your upcoming business.

For the Facebook page, make out time to take great pictures that show you working with pets or a clients pet to get pet owner to convince that you are great with pets. If you are going into pet grooming, you can have pictures of the before and after images of the process or a short grooming video with you working the entire process. Some tips to creating good online videos are:

• Let the video audio and visual be clear
• Try to eliminate background noise
• Let the video be of value to the pet owner
• It should have a call to action and a website link to direct the customers to get more information

8. Kick the Competition

The pet product industry is a tight one, and even though pet owners will pay good money for their pet’s products, they are keen to have quality for good price. Pet owners know that new products rarely have any difference with what’s in the existing market, so to really get pet owners to buy your pet product, latch on to the latest trends in pet care/products and develop your brand accordingly and offer clients the best value for money.

9. Ask Pet Owners Opinions

Feedbacks and customers insight will take any business to the next level. If you are open a pet outlet in your neighborhood, distribute little questionnaire or create a miniature online sheet and kindly ask them to fill it out and use this information to create a solid foundation that speaks to the pet owners. What a better marketing pet product idea?

10. Pet Exhibitions

Trade show exhibitions have created a platform for startup and medium enterprise businesses throughout the decade. They combine digital marketing and conventional marketing methods that will boost your brand and product on the market. If you are keen on attending a pet exhibition, you can go to the Ottawa pet expo coming up 9th to 11th Nov 2018. This is a great way to meet new prospects, clients looking for the next best thing in the pet industry, and also gives you the opportunity to know the newest trend and profound insight into the pet product business.

11. Get through the Pet Industry’s News and stay Updated

The pet industry is not different from other businesses in the world, it has magazines and published contents that keep you updated and connected with the happenings in the industry. This is also a great way to advertise your product and niche by sending a copy of your business sample for an editorial or reviews to be used to attract pet owners to you.

Going into a crowded industry like the pet industry needs excellent and creative marketing ideas to distinguish you from the majority. These are some of our opinions; we will love to hear from you today. What are your best marketing ideas for pet products?

Want to grow and scale your Pet Business ?? Then you need to apply right targeted strategies & an Automated System which can bring a lot of Pet owners as your customers!! Click here to know more!