When you think about it, the significance of a pet business name may not seem at all important at first. However, naming a pet business cannot, or rather should not be downplayed either should it be under-emphasized. Doing either of these things, such as not attributing the necessary attention in picking out a name or maybe even completely dismissing the thought process in actualizing one, will prove to have grave consequences for your business before it even begins.

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There are a lot of pet businesses existing in their thousands and the defining moment for most of them was from the very beginning. The name of your pet business can set the tone for the success of your enterprise even before it takes off. The right pet business name, especially if you are green to the pet business industry, will help you garner the right attention from pet owners (your customers). Remember that nobody knows you or your business, you are new and you need to make a strong impression. Even if you think people know who you are, either because you have an actual following from elsewhere, it is extremely important to discard the thought of this. Your pet business name is most likely your best chance at making a powerful first impression. So in coming up with one, bear in mind that you’ve got only one shot at this, so make it count.

Guidelines for a right pet business name

1. Specify The Type Of Business.

It is not enough to just come up with a cute name for your pet business, but it is important to also to specify which type. With the industry growing vastly, the pet business industry is being introduced to various additional services. Hence, it has become a matter of necessity to include in your name, the branch or type of pet business your company engages in. Even if you later decide to branch out into other pet business factions in the future, your name should include your primary pet business. However, if you start out as a pet company offering a variety of pet services, you would do well to find a working suffix that is all-encompassing in addition to the main crop of your pet business name.

Specifying the area or primary focus of your pet business means more than you know. It tells the customer that you are confident about your expertise. Pet owners like exclusive services. So if your name has attached to it, one singular service rendered, they are more likely to entrust their pets into your care. The specification in form of a suffix to your name helps to avoid confusion. There are a plethora of pet businesses some of which include pet grooming, pet hotels, pet sitting, pet boarding, daycare for pets and other services. The last thing you want to do is leave a potential customer confused as to what you do, simply because they can’t tell from your name.

2. Identify Your Audience.

It is important to identify your audience and make appropriate research in order to uncover their likes, dislikes and most importantly their preferences. In studying your demographic, try to highlight what sits with them. Make efforts to discover what resonates with the people within the immediate vicinity of your business. Familiarize yourself with their culture or beliefs, their trends and especially their lingo.

It is important to study the neighborhood where your business is located and to peruse the way of life of the populace within that area carefully. This will help you make an informed decision when finalizing a pet business name. Cultural and societal norms differ from place to place, this is why you must identify your target audience before naming your business. The last thing you want to do is pick a pet business name that may be offensive to potential customers in your immediate jurisdiction.

3. Dump The Clichés.

You want to try as much as possible to avoid the overused, worn out play on words that revolve around very popular phrases about pets. If it was ever a hit at some point, it is safe to say that it is no longer considered cute anymore.

The challenge here is to be creative about your pet business name. It needs to be fresh and memorable. Riding off some poor old cliché pet or animal phrase can easily put you in a very dicey situation in these modern times. There’s a thin line between going for nostalgia and just sounding old.

4. Short and Precise.

Keep your name simple, short and straight to the point. Avoid the temptation of lodging a cumbersome sentence or phrase in there. As much as you want your name to sound cute, creative and memorable, you also need to pay attention to how others will perceive it. When choosing a name, try to say it out loud and not only in your head so you can hear how it sounds. There’s something in bearing a short name that causes people’s interest to pique. Possessing an unexplainable level of sophistication, a short name allows you to say more with less.

To further emphasize the relevance of a short and precise name, check out scenarios where an individual may possess a short and supposedly stress free name. Many times, the folks that bear such short names are renamed using nicknames, which are always shorter and seem straight to the point. If people want to naturally shorten the name of their loved ones, you can bet they won’t have the time or patience to pronounce a long, tedious business name. Humans have a steadily declining attention span, so keep it short and precise.

5. Unique and Authentic.

Do not attempt to copy or mimic the competition. This move will only leave you looking reckless and uncreative. The last thing you want to do is create a name that has you coming off as a copycat. Avoid bearing similar names to the competition. Scout the area, go online and thoroughly search out the name you think you now have. Having people confused and not able to tell your business apart from someone else’s, is not a challenge you want to take on. Safe to say it’s bad for business.

There’s nothing more sophisticated than a name that sounds original. Aim for a name that is unique the moment the eyes read it off a billboard or signpost. Try to achieve an authentic name that sounds right off the bat when people hear it for the first time. Your pet business name should stop people dead in their tracks when they come across it. People should hear your creative and fresh play on words and have it stuck in their heads. However, do this without going hay-wire and creating names only you can understand. The goal is to make it lasting, not confusing.

Have you ever seen or perhaps heard the name of a business that had you constantly mouthing it for days. You don’t understand why but you find yourself one or two days later, still unconsciously mumbling the name. A carefully thought-out and authentic business name can achieve such an effect. It’s so bad because sometimes the name is so good, that you don’t even remember what the name represents. However, the difference between a good name and a great one is that the latter won’t have you only remember the name, but will have you recall what the name stands for, causing you to recollect what type of service the business offers. Authenticity is key, use it in unlocking the door to successfully naming your business enterprise.

6. Run It By Others.

It is advisable to have other people like your friends, families, colleagues and especially strangers, try to pronounce your pet business name. See how and if it rolls off the tongue nicely. You don’t want to create a pet business name that sounds awful when people hear it for the very first time. It is easy to think you have created the perfect name till someone else says it out loud and it makes even your own ears cringe.

People who don’t know you or have any emotional ties with you whatsoever are your best bet in getting a genuine and honest opinion on your name. They won’t feel the need to appeal to your emotions neither will they attempt to massage your ego and such brutality should be welcomed. It will help to put your name through the fire and if it comes out unscathed, then congratulations! As you are now one step closer to finalizing the perfect pet business name.

7. Check for Availability.

It is a popular saying that brilliant minds think alike and so it is very possible that your brilliant pet business name already exists in another state, or even in another country on a different continent. Therefore, check, check and check again. Trademark infringement can seriously affect your business should you have coincidentally hopped on somebody else’s name.

Lawsuits don’t come cheap, and it doesn’t understand the concept of accidents or coincidence. In fact, as far as the law goes, ignorance is no defense, and it will serve you well to avoid it.

8. Register The Name.

After checking for the availability of your name, go ahead to register it without wasting any more time. Remember, the clock is ticking, and someone can still beat you to it. Do not procrastinate, get it done and get your name in the system.

Register it with the appropriate agencies and have it legally and formally binding. This process cannot be overemphasized as your name stays with your business for a long time and having to change it can prove detrimental to your company.

9. Secure The Domain Name.

Without mincing words, it is highly advisable that every business should own a website. It is professional and speaks volumes for your brand/business when a customer whether prospective or not, is able to find your digital presence online in the form of a website.

That being said, it is for this reason that you must secure the domain name of your pet business. Immediately you get to this particular phase in establishing your pet business name, immediately secure the domain name so you can create a website for your business. This can be immediate or later on. When and if you decide to offer services where your customers need to place orders or make purchases, in the long run, the website of your business will come in handy for this purpose.

 

10. Make a Logo.

So you’ve created the perfect pet business name, and it has gone through all the checks, and everything balances out nicely. What is left is your company’s brand statement, your insignia, your business logo. Making a logo for your business is a very crucial step in finalizing the creation of your pet business name.
First, you need to get inspired and try to process and then project the values of your business unto the logo. Hire a graphic designer if possible as this is more advisable. Lastly, be careful not to do too much on your logo, because just like your pet business name, simplicity is the boldest statement of all.

As we have established, everybody, everything and every entity that has value, is in possession of a name. It is the single most powerful word or phrase attached to the identity of almost anything. Your name is simply that, your identity. While your business may be known for its elegance or its unfashionable outlook, its elitist service or poor performance, one thing that cannot change is the name used to identify your business. Its significance cannot be simplified, and its importance cannot be cast aside.

In an unfortunate situation where your company takes a blow either in performance or ratings, you can easily make it a while lot worse by bearing an awful business name. When your competitors aim to take a shot at you, the biggest blow goes to your name as is expected. As a business, you have become a brand, and your name is how you say ‘’hello’’ to the world.

Want to grow and scale your Pet Business ?? Then you need to apply right targeted strategies & an Automated System which can bring a lot of Pet owners as your customers!! Click here to know more!