Starting a pet shop is a great career choice if your love for pets is that deep, as caring for a pet is demanding and time-consuming. However, choosing the right name and slogan is the most important aspect of a good business. A pet shop slogan is a criterion that every pet business should consider; it comes with lots of benefits, and if well-chosen, drives the business to the zenith.

 

Well, if you have your entire business plan sorted out, then you need to start with a business name. You can off the bat pick a name randomly but in a business with stiff competition, choosing the right name is paramount.

 

However, choosing a slogan that goes with the business name is also important in a pet shop.

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There are several reasons why you need to focus on choosing a pet slogan for your business or brand, we have heard stories of people who started a pet shop and after building a large clientele base, only to find out that their business name or slogan has been chosen by another business with all the paperwork to back up their claims.

So our advice is if you are sure that you are looking at a long-term in a pet industry, trademark your name and slogan before anything else or to avoid problems when your business is picking up and doing well.

 

Choosing a Pet Shop Slogan for your Business

 

The pet market is booming in the US, UK, India, Brazil, and many countries around the globe, and businesses need to be memorable else clients might not remember the name or slogan. When a slogan is catchy, even if the business name is vague, the slogan will be the deciding factor that makes people, especially pet parents visit your store.

 

The Pet Statistics

 

Almost every home in the United States has a pet or two. We have 80 million dogs and 86million cats with almost 15 million fish and other pets that are either horses, hamsters, reptiles and other luxurious animals.

 

The Pet Industry

 

The pet industry is one of the fastest-growing businesses in the world and from 2016; the industry has recorded revenue of almost 72 billion US dollars and is expected to grow as more pet parents seek better conditions for their pets. However, to get a spot in this booming industry, you need a business name and a memorable slogan. While you can go online and choose one, below are some slogans to consider as you Google your way for a catchy slogan for your pet shop.

 

Some Pet shop slogan for your business

 

o Your Pets. Our Passion

o Where Pets come first

o A home for pets

o Safe for fur, fins, and feathers

o A place for your pets and you

o The extra wise pet store

o Taking pet care one level higher

o We are the best for your pets

o It’s a dog world with us

o Only the pet for your fur babies

o Pet heaven, extra care

o Meow, barks and splash store

o Winning pet every day

o Because your pets are worth more

o It’s a pet world out here

o You best friend best friends

o Pet “r” us

o Delivering pet happiness

o For your pets, everything goes

o Life is better with a pet

o Little pet store with a big heart

o Your pet’s best care center

o You love, we love better

o Pet partners for life

o Puppies and kittens are welcome

o All your pets needs under one roof

o Pet care extraordinaire

 

Steps to creating the perfect pet shop slogan for your pet shop

 

Think of the slogan

 

While a pet shop slogan should be catchy, attractive, and memorable, it should be clear, precise, and inform the customer what your business is all about.

So when choosing a pet shop slogan, be open, and avoid any hidden agenda, or hazy descriptions that will make potential clients pass by to your competition. Your slogan should be a reflection of the mission, or vision of your business; it should reflect your business strengths, and play to the consumer’s emotional side, which in this case are their pets.

 

A slogan like “where pet find safety” will indicate that pets are welcome and feel happy in your store.

 

Remember that like any other aspect of a business, the slogan is your signature and authority that the business belongs to you and even though some people relax on this, it is a priority to be in the business.

 

Avoid Adjectives that exaggerate the Truth

 

Adjectives like best, number one, and other descriptive words should be used sparingly in your slogan, this is because people will hold you accountable with the words that make up your slogan. So be very careful when choosing slogans like `your number one pet service`, `the best care center for your pets` as it imposes a heavy responsibility on your shoulder, choose carefully.

 

Let your slogan show the pet you are working with

The pet industry is a huge one, some are better with cats, other dogs, and some more love fishes, reptiles and other soft mammals. Even though you want to do all, if your pet shop isn’t a general store for pet items, then let your slogan showcase the specific pet you work with.

 

This is building a brand that customers will trust instead of being a jack of all trade, master of none.

 

Let’s say your pet shop is about dogs – you can add a dog logo to the sign, a slogan that deals more with dogs and dog products before anything else. Your pet slogan should probably read something like, it’s a dog’s world or woof, woof and away, something fun.

 

This slogan should also be reflective on your website, customers will be immediately drawn to the slogan and know it’s a doggy affair.

 

Be Precise and Brief

 

If you look at companies and businesses doing well in the pet industry, you will notice one trend among them; their slogans are short, fun, bold, and tell of what they do. So your pet slogan should not only follow the trend but be memorable for pet owners in your location.

 

The slogan that makes people want to talk about it. For example, Pet Haven home – bringing your pet back, it is a slogan which makes people eager to ask how and about what you do.

 

Let the slogan send a Message

 

Because you are dealing with pets, the slogan should be sweet, musical, and cute just like the pets. It should also convey how much value the clients can get from doing business with you.

 

The slogan should reflect your business image, personality, and as tempting as it is, be clearly different from your competition. Let people and their pet experience your service from your slogan.

 

The slogan should also contain colors, objects, or toys synonymous with the pet of choice. Every step you take is working towards the branding of the business and establishing yourself in an already crowded industry.

 

Attach a Rhythm to your Slogan

 

Get a rhythm for your chosen slogan, this way people will remember it. It should be fun, playful, and embrace your personality, the brand, mission or value.

 

Using simpler and shorter words will make the slogan memorable, even if the slogan is lengthy, it should be entertaining, for example, a slogan like `pet scare, we care` is a catchy and a memorable one for a pet shop.

 

Don’t Copy your Competition

 

This is perhaps the biggest mistake most business owners do, creating a slogan slightly similar to those of their competitors by mimicking the slogan type, font, or design.

This is deceit and can lead to a lawsuit if you are not cautious. By trying to do anything identical to a major competitor or brand, it makes you less trustworthy to potential clients.

 

So choose your own unique pet shop slogan and put in the effort to make your brand and services stand out. They did the work, do yours too.

 

Test Run the slogans you have Chosen

 

What sounds good and fun to you might not necessarily be great for others; so have your friends and pet parent friends and strangers pitch their opinions about your choice. Print out a list of 5 pet shop slogans that are okay to you and allow your friends pick one and state a reason for the choice.

 

However, your pet shop slogan should attract potential clients, should make people want to make inquiries and make the customer feel relaxed and calm.

 

Designing a Logo

 

Now that your friends have chosen the desired pet shop slogan, it is time to start designing a logo that matches the slogan. To do this, follow the steps below.

 

Design a logo for the Slogan

 

Logos are the identity crest for any great business; they market the business and create a visual pathway for the business. The logo should communicate the mission and values of the business.

 

The logo should be about pets and enhance the slogan; people will recognize and associate with it more, especially pet owners. (Check Google for some or put your idea to paper).

 

Don’t over-design the logo

 

A little goes a long way; avoid over-designing the logo or using fonts that people can’t recognize. The logo should be relatable and readable to the general public, especially the pet community.

 

Get a professional to finish the Design

 

Even though some apps and services can assist you to create your own logo, it is best to use the services of a professional designer for your logo design. Don’t be in haste and always ensure you seek the opinions of your friends before moving ahead.

 

Patenting your Business Property

 

The slogan, the name, and the logo are easily transferable unless you have trademarked them. So to avoid a tall tale in the future, register all names relating to your pet shop business.

 

To do this,

• Check with the county clerk of your locality to see if the name, slogan, or logo is in used by another business.
• If the name is vacant, go to the Secretary of State office to check if anyone in the state where your business will be registered is using the name.
• If the name is vacant, go a step further to check with the patent and trademark office of your country, this is the final verification process for the name, slogan, and logo of your choice.
• When all is done and cleared, you are good to go with your new business venture without any fear.
• Remember to keep all documents in a safe place; you never know when you might need them.

 

Benefits of a good Pet Shop Slogan for your Pet Business

 

• It connects you with your customers – a good slogan basically helps you drive the ball across the touchline. It is an effective medium of communication and interaction with your clients without having to explain what your business is all about.
• Your slogan is the beginning of your business campaign to the world if it is not good; chances are your business might die a natural death.
• It sums up your message – a slogan should be able, to sum up, your business. Whether short and sweet or length and direct, the slogan must tell at a glance what you do as a service provider.
• It brings in the client – every business aims to attract the customer and improve the business coffer. A well written, presented, and projected in the right words; it strikes a chord with the particular demography and makes your business more visible to the public.
• It increases the market value of the business- yes we are in business for the long-term benefit, but in situations where you intend to sell the business in the future, a great slogan can be the key factor to getting good value for it.

 

Finally, a pet shop slogan shouldn’t be something to lose sleep over (maybe a little), but bear in mind the benefits that it will bring to your business are enormous. The only way to envisage a slogan is a group of words that carefully encapsulate your business mission, values, and services.

In short, a good pet shop slogan should bring pet owners to you always.

 

Want to grow and scale your Pet Shop Business ?? Then you need to apply right targeted strategies which can bring a lot of Pet owners as your customers!! Click here to know more!