Top pet industry trends to watch in 2020 and beyond! … Do you have a pet, well you must know someone that has a pet?  Globally 9 out of every 10 households have a pet. In fact, in the United States, over 80 million homes own a pet ranging from man’s best friend to the weirdest and scariest; people own all variety of pets. So whether its dog, horse, cat, hamster, a snake, mouse, or monkey; the pet industry has been on an exponential growth since 2013. With over 90 million dogs in the US, the total pets are a staggering number climbing to their millions. Furthermore, more pet stores are springing up every corner to meet the demands and expectations of pet owners.

In 2016, the pet industry was a total of 66 billion dollars to 70 billion dollars in 2017, and now almost 90 billion dollars in 2018 and climbing.  The pet industry in Europe is not falling back with a huge revenue of 25 billion and 4 billion Euros in western and Eastern Europe respectively and with pet owners willing to spend more on their pets than themselves, the pet industry trends seem to evolve continuously with no stop in sight. What is in the pet industry and why is it booming?

The Pet Industry

Pet industry trends is not limited to just selling pets to interested owners but also involves everything pets need to be comfortable. Petprenuers have capitalized on pet care, comfort, shelter, clothing, accessories, pets in showbiz, food and feed trends, exercise and special pet coaches to rake millions into the most viable industry in the world.

The Numbers

According to a 2018 statistic, there are approximately 900 million dogs worldwide with about 80 million of them in the United States, the US pet food industry is set to reach a staggering 27 billion dollars by the end of 2018.  The growth of this sector of the pet industry is one to watch out for especially with the stable economy and pet humanization, Packages Facts projects a 4.4 percent growth in the pet food industry.

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Some Pet Industry Trends to watch out for

For pet owners or pet business owners, the only way to stay ahead of the crowd is to have trends or expand on current pet industry trends. The pet industry is a goldmine for those that know what to deliver to consumers looking for the latest thing in the pet world. These Petprenuers come up with all sorts of convenient and unique methods to create more bonding time between the pet owners and their pets. Below are lists of some new trends to watch out for to keep you up to date.

The `natural` Pet Food Industry

As the craze for health and healthy foods rises for humans, pet owners are also on the lookout for healthy foods brands for their fur or no fur companions. Pet owner are now more conscious about what they purchase and how it affects their pets. One trending aspect to keep watch is the organic and natural pet food market, with annual spending of 40 billion in the US; the all-natural pet food is the latest frontier in pet nutrition. Pet owners are calling for transparent labels, healthier version, fewer processed food, and newer protein option for pets. As a matter of fact, this trend is not a choice but an expectation by the pet owners as pet food brands that are not able to deliver gradually die a natural death in the industry.

The market trend is not different in Europe and the UK with animal and health advocacy groups demanding a healthier brand, improved labeling, and transparency in the food components that make up any pet brand. Manufacturers are being asked to utilize more organic and natural ingredients in production. Some brands like Sainsbury have added new hypoallergenic pet food options to their brand in January 2018 in respect to the new guidelines regarding pet foods.

E-commerce in the Pet Industry

With our lives becoming busier and our dependence on the internet increasing, pet brands without an online presence are likely to suffer and fall behind. This pet industry trends is boosted by pet owners that want convenient shopping when ordering for food or other items for their pets. E-commerce is influencing the buying habits and changing the face of pet retail business across the globe.

With more pet humanized; the pet industry has observed a 95 percent dependency and increase in the e-commerce of pet products. This growing trend is poised to keep going stronger with a total of almost 2 billion spent online on pet purchases and 54 percent from millennials pet owners making an online purchase than visiting a stall or shop. Some Petprenuers at the forefront of this trend are Petsmart, Lowes, and Home Depot among others that employ local delivery through courier service or speed shipping.  Although brick-and-mortar aim to capture a large chunk of the online market, it is less likely to affect the regular pet chain stores that continue to line up our street corners and neighborhood as they enjoy growth with better service, merchandise and better cost margin compared to larger shops.

Mobile Pet Grooming

Well with most things online, mobile pet grooming is one of the trends that are taking the pet industry by storm. Nowadays, pet owners want their pets to be groomed in the comfort of their homes or wherever they are without questions. Pet grooming is a trend that is set to explode in the pet industry 2018 and beyond as more pet owners want their pets looking good and cuter when they leave their homes with them. As we see more pets in meetings, gathering, on planes, or going about our daily activity; mobile grooming is now essential for them.

In 2017, Americans spent over 6 billion dollars pet grooming, and boarding services and the projection is on the rise as more people want their pets to have a particular look and feel, grooming is like the plastic surgery of the pet industry. One area that is garnering the attention of Petprenuers is dental hygiene for pets.

Why is it trending?

Pet groomers usually have special vehicles that are used to cater to the pets’ right in the presence of their owners. The service is trending and in high demand because:

• It is perfect for elderly couples or pet owners
• It reduces the stress on the animal especially when the saloon is at a distance
• It is convenient for the pet owner

Although the mobile grooming pet industry is still growing, mobile pet groomers (dogs) make between 34, 500 to 65,000 dollars annually with 22,000 dollars been the least salary. However, freelance groomers can adjust their price to reflect their distance and experience with the competition that surrounds them. They are likely to make about 14 dollars per hour and can groom up to 5 or more dogs a day depending on their schedule. The pet grooming also involved pet massages, spa treatments, luxury rides, and play dates that owners are willing to pay good money for it.

Pet Health Trend

As pet owners become increasingly aware and concern about their pets health, the need for easy accessibility to a pet care health care services for their pets. Pets now require supplements, vitamins, and healthy food and care choices to help them remain active for long. Pets are now provided with exercise trainers and life coaches to teach pets how to behave healthily. In fact, pet are now covered by insurance in case of any eventuality.

Pet Hospitality Trends

As more pet are humanized, the pet hospitality business is another trending concept in the pet industry with great success and growth recorded. It is no surprise to see to owners traveling on vacation and arriving in 5-star hotels with their pets in tow.  Now, more pets escort their owners to places, it is a wise move for pet lovers or Petprenuers to leverage this to make it convenient for pet owners moving about with their pets. A couple of apps and website are already taking the pet hospitality by storm. For example, pet-friendly travel apps provide information to pet owners’ about places that accept pets, and Takeyourpet.com is a resource center for pet owners that love to travel.

The Luxury and Photography Trend in the Pet Industry

The internet is flooded with beautiful pet pictures and video posted for the viewer to love and adore. Wealthy pet owners spend top dollars on the latest luxurious and fashionable items for their pets to provide a better and more humane lifestyle for them. To meet up with this expectation and remain on top, the pet care industry produces even more exotic and unique accessories to cater to the increasing demands of pet owners. Products come in different colors, shape, or even customized to suit the client demands such as diamond or gemstone covered collars, clothes, jewelry, and comfort for their pets. Furthermore, all this need for luxury has also opened the door to another upcoming trend that is gaining ground in the industry – the pet photography industry. This allows people to combine their skills of the camera and love for animals to create mind-blowing images. The average animal photographer earns about 30,000 dollars annually as more pets are now models, commercial advertising animals, celebrities with a series of endorsements attached to their collars.  If you have the passion for taking pictures and love animals, then it might interest you to know that this trend in growth and is projected to hit 91 billion by 2019 almost doubling the baby care industry with charges for an individual session going for at least 150 dollars. The pet photography industry is growing and breaking barriers across the world from the US, the UK to the shores of Brazil and Hong Kong.

Technology Trends

With your life connected to your phone, pet owners are becoming tech savvy and want to stay connected to their companion on their mobile devices and display units. GPS oriented gadgets allow pets and their owners to stay connected. Furthermore, with the e-commerce taking the lead, pet owner stay updated with the latest news and trends for your pets in the pet industry, Petprenuers in this industry have taken hold of this billion-dollar opportunity and consumers dependence on the internet to get pet owners attention by providing brands and amenities that will enhance their pets comfortability and trends. Examples of brands using technology are Small Pet Select with innovative and small instruction videos on DIY techniques to manage your pets at home. Another great company is the Rescue Bank pet company employing the use of technology in rescuing pets and rehabilitating them in better homes and communities through mobile apps that help to manage the inventory thereby reducing the errors encountered, the handling durations and expense.

With the above trend shaping and transforming our little friends, the humanization of pets is probably the biggest trend that has provoked these attributes in pet owners over the globe. As more people enjoy the company of pets, homes and pet lovers has more than one pet with pets taking the position of children or companion in their lives. These are some of the trending products, concepts, and services that are trending in the pet industry today and Petprenuers are taking hold and riding the wave of success globally as pet owners are willing to pay for the convenience of their pets in future. Other trends in the industry worth checking are the pet waste removal, pet consulting and specialty trend, and of course, the food sector as the population lean towards healthier, organic, and natural foods for their pets.

As the pet industry growth takes shape, trends will continue to develop as more people take a liking to pets all over the world. The love for pets is not limited to the US alone. In 2107, the European pet industry makes revenue of 24 billion Euros. The Brazilian pet market is the second largest in the world generated almost 5 billion dollars from the pet food market in 2017 and expected growth of 7.5 percent between 2108 and 2023. The continent down under is not left out as Australians spent a whopping 12 billion dollars on pet care and products in 2017.

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